A wooden desk with a spiral notebook titled 'Common Practice' resting on it, and a black chair with a wooden armrest partially visible underneath.

Tools to elevate brands and everyday creativity, united by a love for good design.

The Brand Workbook

[Tool 1]

The CP Brand Workbook is a practical guide for creative business owners who want to elevate their brand with clarity and confidence.

Let’s uncover your brand

Whether you’re rebranding, refining, or just getting started, this is your practical guide to creating an elevated brand.

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Limited Stock

The Brand Workbook

$70 AUD

Thoughtful design and creativity made a Common Practice.

In a visual world, we believe understanding design and visual communication should be part of the everyday – a Common Practice. Our purpose is to integrate thoughtful design knowledge and practical tools into your daily life, helping you elevate both your brand and your everyday creativity.

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A woman sitting at a wooden coffee table with a dog lying next to her on a rug in a bright living room with large floor-to-ceiling windows, a cream sofa, bookshelf, and a garden outside.

This Month in Practice

A woman with shoulder-length dark hair talking on a cell phone, holding it to her ear with her right hand, which has a keychain with a cat photo, a slice of lotus root, a black feather, and white beads hanging from it. 
[SIGHT] Suupaa’s entire creative direction and attention to detail
A ceramic bowl containing green matcha tea, with a bamboo whisk resting inside, placed on a white cloth surface. 
[TASTE] Ceremonial Matcha: via AM Matcha
Hilly landscape with rocky terrain, sparse trees, and distant mountain ranges under cloudy sky. 
[SCENT] The fresh air of Victorian High Country
Person lying on a windowsill with a book in hand, window open, on a blue building exterior. 
[FEELING] A place to practice
A white outdoor lounge chair with wooden arms and a metal frame, placed in a shallow creek with pebbles on the creek bed. 
[SOUND] Water flowing over pebbles: via Provider Store