The Brand Workbook
AUD$70

What’s this all about?

A practical guide for creative business owners who want to elevate their brand with clarity and intention.

Inside this 114-page workbook, you’ll find over 40 exercises, prompts, and thoughtful essays designed to deepen your knowledge and skills across brand strategy and visuals. Whether you're rebranding, refining, or just getting started, this is your practical guide to creating an elevated brand.

What it covers:

The Practice of Good Design: A overview of our approach to branding.
Invisible Parts of a Brand: The elements we connect with the most.
Brand Purpose: Uncover the ‘why’ behind your brand.
Brand Naming: A strategic approach to naming a brand.
Target Audience: Define your audience to connect with them.
Personality & Tone: Define how your brand sounds and feels.
Brand Story: Define your brand’s story to guide everything you do.
Market Landscape & Position: Discover opportunities to stand out.
Visible Parts of a Brand: Connecting brand strategy to visual identity.
The Logo: Understanding what a logo really is.
Design Elements & Principles: An Introduction.
Understanding Visual Taste: Personal taste versus your audiences taste.
Brand Consistency: The core values of a consistent brand.
Taking It All to Market: A reflection to ensure a market-ready brand.
Investing in the Professionals: When is the right time to invest in help?

Why you’ll love it:

Practical guide: Each section flows into the next, helping you create a brand with clarity, intention, and longevity.
Premium paper: 120gsm paper purposefully chosen to prevent bleed-through.
Purposefully bound: Spiral-bound for durability and a lay-flat design.
Dotted grid: A dotted grid to provide light support for writing, doodles, or notes.