What’s inside:
The Practice of Good Design: Design is everywhere, but good design begins with what you don’t see.
Invisible Parts of a Brand: The elements we connect with the most.
Brand Purpose: Uncover the ‘why’ behind your brand.
Brand Naming: A strategic approach to naming a brand.
Target Audience: Define who you’re speaking to and how to connect with them.
Personality & Tone: Define how your brand sounds and feels.
Brand Story: Define your brand’s story to guide everything you do.
Market Landscape & Position: Understand your competition to position your brand with purpose and clarity.
Visible Parts of a Brand: Understanding the connection between your brands strategy and its visual identity.
The Logo: What really is a logo?
Design Elements & Principles: An Introduction to design elements and principles
Understanding Visual Taste: Breaking down the difference between your personal taste, and your audiences taste.
Brand Consistency: The core values of a consistent brand.
Taking It All to Market: Reflect on your brand’s strengths and weaknesses to ensure it's market-ready.
Investing in the Professionals: Know when it's time to invest in the professionals.
Why you’ll love it:
Practical guide: Each section flows into the next, helping you create a brand with clarity, intention, and longevity.
Premium paper: 120gsm paper purposefully chosen to prevent bleed-through.
Purposefully bound: Spiral-bound for durability and a lay-flat design.
Dotted grid: A dotted grid to provide light support for writing, doodles, or notes.
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Size: B5
Pages: 114
Cover: Soft
Binding: Spiral-bound
Paper: Bleed-resistant with a dotted gridPlease note: All books are handprinted, assembled and checked for quality. Some books may have small defects (e.g., small ink marks), however, none will affect the experience or use of the workbook.