The Brand Workbook
What’s this all about?
A practical guide for creative business owners who want to elevate their brand with clarity and intention.
Inside this 114-page workbook, you’ll find over 40 exercises, prompts, and thoughtful essays designed to deepen your knowledge and skills across brand strategy and visuals. Whether you're rebranding, refining, or just getting started, this is your practical guide to creating an elevated brand.
What’s this all about?
A practical guide for creative business owners who want to elevate their brand with clarity and intention.
Inside this 114-page workbook, you’ll find over 40 exercises, prompts, and thoughtful essays designed to deepen your knowledge and skills across brand strategy and visuals. Whether you're rebranding, refining, or just getting started, this is your practical guide to creating an elevated brand.
What’s this all about?
A practical guide for creative business owners who want to elevate their brand with clarity and intention.
Inside this 114-page workbook, you’ll find over 40 exercises, prompts, and thoughtful essays designed to deepen your knowledge and skills across brand strategy and visuals. Whether you're rebranding, refining, or just getting started, this is your practical guide to creating an elevated brand.
What’s inside:
The Practice of Good Design: Design is everywhere, but good design begins with what you don’t see.
Invisible Parts of a Brand: The elements we connect with the most.
Brand Purpose: Uncover the ‘why’ behind your brand.
Brand Naming: A strategic approach to naming a brand.
Target Audience: Define who you’re speaking to and how to connect with them.
Personality & Tone: Define how your brand sounds and feels.
Brand Story: Define your brand’s story to guide everything you do.
Market Landscape & Position: Understand your competition to position your brand with purpose and clarity.
Visible Parts of a Brand: Understanding the connection between your brands strategy and its visual identity.
The Logo: What really is a logo?
Design Elements & Principles: An Introduction to design elements and principles
Understanding Visual Taste: Breaking down the difference between your personal taste, and your audiences taste.
Brand Consistency: The core values of a consistent brand.
Taking It All to Market: Reflect on your brand’s strengths and weaknesses to ensure it's market-ready.
Investing in the Professionals: Know when it's time to invest in the professionals.
Why you’ll love it:
Practical guide: Each section flows into the next, helping you create a brand with clarity, intention, and longevity.
Premium paper: 120gsm paper purposefully chosen to prevent bleed-through.
Purposefully bound: Spiral-bound for durability and a lay-flat design.
Dotted grid: A dotted grid to provide light support for writing, doodles, or notes.
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Size: B5
Pages: 114
Cover: Soft
Binding: Spiral-bound
Paper: Bleed-resistant with a dotted gridPlease note: All books are handprinted, assembled and checked for quality. Some books may have small defects (e.g., small ink marks), however, none will affect the experience or use of the workbook.